Fashion, music and movement come together in one of this season’s most exciting sneaker collaborations as ASICS Sportstyle joins forces with British singer-songwriter Griff to introduce the GEL-CUMULUS 16 by Griff. More than just a fresh take on a classic silhouette, the collaboration tells a story of creativity, self-expression and the power of movement to inspire both body and mind.
Inspired by ASICS’ founding philosophy, Anima Sana in Corpore Sano – meaning “a sound mind in a sound body” – the collaboration explores how movement extends far beyond sport. Whether it’s creating music, walking through the city, performing on stage or simply expressing your personal style, movement has the ability to uplift and connect us. It’s a message that fits naturally with Griff, whose music has resonated with audiences around the world through its honest lyrics, emotional depth and distinctive artistic identity.
The sneaker itself is a perfect reflection of that shared vision. Reimagining the iconic GEL-CUMULUS 16, Griff has infused the design with her own unique aesthetic, creating a shoe that feels both contemporary and deeply personal. The all-black colourway offers timeless versatility, while the standout ribbon lacing system—drawing inspiration from ballet—adds an unexpected fashion-forward twist. The design celebrates the balance between grace and strength, mirroring the dedication and discipline found in both music and sport.
Griff’s personal style also played a major role in shaping the final design. Inspired by her signature habit of pairing socks with loafers, the sneaker embraces layered styling that blends softness with structure. The result is a silhouette that’s equally at home on stage, in the studio or as part of an everyday streetwear look.
“I wanted the shoe to feel like an extension of my everyday style,” says Griff. “I wanted to make it playful and elegant but also comfortable and something I can style from studio days to performing on stage to simply living my life.”
Of course, style isn’t the only thing the GEL-CUMULUS 16 delivers. Built on ASICS’ trusted performance heritage, the sneaker retains the brand’s renowned GEL cushioning technology, ensuring exceptional comfort and support for all-day wear. Whether you’re spending hours on your feet or simply looking for a sneaker that combines fashion with function, this release ticks all the right boxes.
The project was far from an overnight collaboration. Developed over an 18-month period, it represents a genuine creative partnership between Griff and the ASICS design team. Together, they have created a sneaker that feels playful yet sophisticated, celebrating individuality, community and the confidence that comes from moving through life on your own terms.
With music artists increasingly influencing the fashion world, the GEL-CUMULUS 16 by Griff arrives at the perfect moment. It’s a sneaker designed not only to make a statement but also to remind us that style is at its best when it reflects who we are.
The ASICS GEL-CUMULUS 16 by Griff is now available exclusively at Shelflife in the Black/Black colourway for R2,999.90. If you’re looking to add a sneaker to your rotation that effortlessly blends comfort, creativity and contemporary style, this latest collaboration deserves a spot on your wishlist.
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