If your TikTok or Instagram feed has been flooded with beauty hauls, skincare goodies and girls showing off their goodie bags, chances are you’ve come across the Clicks Beauty Playground. And girlies, the hype is very real!
Held on 17 and 18 October 2026 at Gallagher Convention Centre in Midrand, this year’s event brought together more than 90 local and international beauty, skincare, haircare and wellness brands under one roof. Think beauty heaven, but with a distinctly Mzansi twist.
So, what makes it such a big deal? For starters, it’s not your usual shopping trip to Clicks. It’s an interactive beauty experience where you can discover new products, test your favourites, enjoy beauty masterclasses, meet brands and collect freebies along the way. Add live entertainment, exciting brand activations and a day out with your girls, and you have the ultimate beauty-lover’s outing.
Then there’s the goodie bag!
Arguably one of the biggest talking points! With beauty fans always eager to see what’s inside, the prospect of taking home products worth more than the ticket price has helped fuel the event’s popularity. Tickets for the 2026 edition, priced at R650, reportedly sold out within minutes, proving just how keen South African beauty enthusiasts are to get in.
But the Playground is about more than just the freebies. It also shines a spotlight on homegrown beauty brands and gives women the opportunity to explore products suited to different skin tones, hair textures, budgets and beauty needs. In a country where beauty routines range from wash-day rituals for natural curls to finding the perfect sunscreen for a melanin-rich complexion, that variety matters.
Of course, this year’s event also sparked online debate, with some attendees questioning whether the goodie bags and overall experience lived up to expectations. It’s a reminder that the hype is exciting, but value for money matters too.
So, what are saying?
Clicks Beauty Playground is the kind of event that brings beauty, discovery and sisterhood together. Whether you’re a skincare enthusiast, a makeup girlie, a natural-hair queen or simply someone who loves a good pamper day, there’s something special about spending time in a space that celebrates beauty in all its forms.
And if you missed out this year, sorrows sorrows!
