As football fever sweeps across the globe, McDonald’s South Africa is bringing the excitement of the FIFA World Cup 2026 closer to home with a nationwide campaign designed to unite fans through great food, exclusive collectibles, family experiences and unforgettable moments of national pride.
At the heart of the campaign is the launch of the limited-time McDonald’s FIFA World Cup Meal, giving fans the chance to enjoy their favourite menu items while celebrating the beautiful game. Customers who purchase the FIFA Meal (Large Big Mac Meal or 10-piece Chicken McNuggets Meal) get a FREE collectable cup for only R99.90.
Each FIFA World Cup Meal includes one of six exclusive Soccer Legend Cups, featuring football icons and fan favourites including David Beckham, Thierry Henry, Ronaldinho, Lamine Yamal, Son Heung-min and McDonald’s beloved Grimace character. These limited-edition collectables bring football legends into the hands of South African fans and are set to become sought-after keepsakes throughout the tournament.
Beyond the meals and collectables, McDonald’s South Africa is creating opportunities for fans to come together and celebrate. Selected restaurants across the country will host dedicated FIFA World Cup watch parties, transforming restaurants into vibrant gathering spaces where families, friends and football supporters can enjoy the action together. Details of participating restaurants and watch party events will be announced on McDonald’s South Africa social media platforms throughout the tournament.
Millicent Maroga- McDonald’s Impact Director
The campaign also introduces Sing Loud. Sing Proud, a uniquely South African initiative encouraging fans to rally behind the national team by proudly singing the national anthem in its entirety. The campaign celebrates one of the country’s most powerful symbols of unity and encourages South Africans to come together in support of the team as they pursue football’s greatest prize.
“The national anthem is one of our country’s greatest assets and a true reflection of who we are as a nation,” says Keegan Alicks, Chief Marketing Officer at McDonald’s South Africa. “As we support our national team on their journey to football’s biggest stage, we want every South African to feel confident to sing loudly and proudly, standing together behind the team and celebrating what unites us.”
