Elizabeth Arden, the iconic beauty brand, unveils Eternal Aura, a luminous new Eau de Parfum that captures the essence of modern femininity, empowering women everywhere in South Africa to feel radiant and unapologetically confident.
Created by women, for women, this perfume launch features actress Leighton Meester as the global face of the campaign, embodying the journey of female transformation and self-expression.
Eternal Aura Eau de Parfum is a captivating floral amber fragrance, vibrant and full of movement. It opens with a sparkling burst of dragon fruit, golden pear and pink peppermint, mingling with delicate magnolia and peony scents, while an exclusive Elizabeth Arden co-distillate of rose and ambrette forms the heart of the scent. This unique signature is wrapped in warm sandalwood, creamy musk and a hint of tonka bean.
Inspired by the legacy of Ms Arden herself, Eternal Aura honours the brand’s heritage with an elegant bottle design that draws from the timeless sophistication of Elizabeth Arden Salons, a place where women came to feel their best.
“I’ve been a fan of Elizabeth Arden since I was a little girl, and being part of such an iconic brand for the launch of Eternal Aura feels like a full-circle moment,” said Leighton Meester. “This campaign is all about recognising and celebrating the stage of life you’re in right now.
Eternal Aura marks the brand’s first flagship fragrance launch in eight years, signalling a new chapter for Elizabeth Arden. Co-created by Senior Perfumer Natasha Côté-Mouzannar and Master Perfumer Anne Flipo with IFF’s Science of Wellness.
To celebrate the launch of Eternal Aura in South Africa, Elizabeth Arden South Africa launches a national campaign, Let Your Aura Bloom, inviting South African women to honour other women whose journeys have bloomed and inspired them.
